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Retail & E-Commerce·Start-up Hub

Fashion Retail Brand

Brick-and-Mortar OnlyOmnichannel Growth

Launched a fully integrated e-commerce channel that became a primary revenue driver within 6 months.

Before

Sales limited to physical store hours and location.

After

24/7 digital sales channel with inventory synchronization.

30%Digital RevenueOf total sales in 6 months
98%Inventory AccuracyWith real-time sync
NationalCustomer ReachExpanded from local only

Operational Context

A popular local fashion brand had a loyal following but was completely dependent on foot traffic to its single flagship store. They stood zero chance of capturing sales from outside their immediate geography. When unexpected closures occurred (e.g., weather events), revenue dropped to zero. They needed to diversify their sales channels to survive and grow.

Structural Problem

Symptoms

  • Revenue capped by physical store capacity and hours
  • No customer data collection from transactions
  • Inventory management was manual and error-prone
  • Unable to serve customers who moved away or requested shipping
  • Marketing reach limited to local flyers and word of mouth

Root Causes

  • Lack of digital infrastructure to capture demand
  • Business model reliance on single physical point of sale
  • No technology stack to handle logistics of shipping

Intervention

We built a robust e-commerce platform that didn't just sit alongside the physical store but integrated with it. We synchronized inventory, customer data, and sales reporting to create a true omnichannel experience.

What Changed

  • Selected and customized a scalable e-commerce platform
  • Integrated POS system with online store for real-time inventory
  • Established shipping and fulfillment workflows
  • Launched digital marketing campaigns targeting lookalike audiences

What We Implemented

  • Customized Shopify Plus storefront
  • Inventory sync middleware between POS and web
  • Automated abandoned cart email flows
  • Social media shopping integration
  • Customer loyalty program spanning online and offline

Governance & Stabilization

Operational Cadence

  • Daily fulfillment review ensuring 24hr shipping
  • Weekly merchandising update for online store
  • Monthly digital ad spend and ROAS review

Accountability Structure

  • E-commerce manager owns online sales targets
  • Store manager ensures inventory accuracy for sync
  • Marketing lead manages digital ad performance

Outcomes

Measurable Results
30%Online SalesShare of total revenue
+200%Customer BaseNational reach expansion
+15%Order ValueHigher bundle rates online
Qualitative Outcomes
  • Brand is resilient to local disruptions
  • Inventory turns increased due to wider exposure
  • Customer data now used for personalized marketing
  • Store staff can ship-to-home for out-of-stock items

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