Logistics & Supply Chain·Central America

Regional Logistics Provider

Minimal Digital PresenceConversion Engine

Built a conversion-focused digital platform that turned a passive website into a primary lead generation channel.

Before

Outdated brochure website with no ability to capture or track leads.

After

Integrated digital platform with CRM connection and analytics.

3xMonthly LeadsQualified inbound inquiries

85%Attribution ClaritySource tracking implemented

<1 hrResponse TimeAutomated routing

Operational Context

This logistics provider had a strong operational reputation but a non-existent digital one. Their website was ten years old, mobile-unfriendly, and served purely as a digital business card. They relied entirely on referrals and outbound sales. As competitors modernized, they noticed a drop in new inquiries and realized they were invisible to modern buyers searching online.

Structural Problem

Symptoms

Website traffic was unmeasured and untracked
Contact forms often failed or went to unmonitored inboxes
No CRM integration: leads were managed in personal email accounts
Marketing spend on ads yielded no visible ROI due to lack of tracking
Sales team complained about 'low quality' internet leads

Root Causes

Absence of a structured digital conversion layer
No feedback loop between marketing inputs and sales outcomes
Technology stack was obsolete and disconnected from business processes

Intervention

We didn't just redesign a website; we built a digital growth engine. We implemented a modern CMS integrated with a CRM, set up proper analytics goals, and created a content structure designed to answer buyer questions and drive conversions.

What Changed

Mapped the digital customer journey from search to closed deal
Implemented structured lead capture forms with automatic qualification
Connected website activity to CRM for sales visibility
Established a content hierarchy based on service search intent

What We Implemented

Conversion-optimized responsive website
Integrated CRM lead routing workflows
Google Analytics 4 dashboard with custom event tracking
SEO-optimized service pages for key logistics verticals
Automated email auto-responders for immediate inquiry acknowledgement

Governance & Stabilization

Operational Cadence

Weekly marketing performance review of traffic and conversions
Monthly SEO and keyword ranking analysis
Quarterly website UX audit and conversion rate optimization

Accountability Structure

Marketing manager owns website content and lead volume
Sales team responsible for updating lead status in CRM
IT ensures platform uptime and security

Outcomes

Measurable Results

300%Lead VolumeIncrease in qualified inquiries

+150%Marketing ROIFirst time tracking was possible

HighLead QualityPre-qualified via form logic

Qualitative Outcomes

Sales team now treats the website as a valuable partner
Company appears larger and more modern to international partners
Marketing budget decisions are now data-driven
Reduced time spent answering basic questions due to better site content

The Solution Behind This Result

Digital Presence System

A digital presence designed to convert and support sustainable growth.

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